A (fictitious) commercial SS15 campaign for indie fashion brand Chicwish, centred on the concept ‘escapism through fantasy’. A self-initiated brief that saw me take on the role of creative director, photographer, stylist, make-up artist and retoucher.
The idea was to project escapism through fairytale narratives and make-believe, capitalising on the current macro-trend of ‘neo-tolkienism’, where modern audiences are hungry for fantasy and mysticism to escape the everyday. Aesthetically, the images were crafted to reflect the forecasted SS15 trends of ‘purple haze’ and ‘beyond pale’.
Client Chicwish (fictitious brief)
Services Photography, Fashion Styling, Art Direction, Retouching