As the Lead Designer for child bereavement support charity, Elliot’s Footprint, I am responsible for producing and upholding a cohesive brand identity, along with all design and marketing collateral, across both print and digital platforms.
This spans from designing fundraising packs and event material, to general marketing assets, graphics for web and social media, and visually communicating our progress to our ever-growing members – which this year took on the form of a concertina infographic as you can see here, that was distributed at their AGM.
The Red Tie Ball is their largest annual fundraising event to mark Elliot’s birthday and requires advertising (both print and digital) as well as a programme for the evening (pictured). A great success which has so far raised over £10,000 each year.
Liaising with the founders and trustees, my role is to decipher their needs and messages and find the most cost-effective way of communicating them.
I have volunteered with the charity since it began in March 2014, after the sudden death of two-year-old Elliot Kerslake. Learn more about the charity here: elliotsfootprint.org