M&S Artisan Chocolate Packaging

M&S Artisan Chocolate Packaging

A brief set by Marks & Spencer to design packaging for a range of 3 artisan chocolate bars. The concept focuses on ‘artisan’ meaning the person behind the product.

Each package is therefore presented as an envelope wrapping the chocolate, as if it were a hand-delivered letter from the cocoa farmers themselves. The toggle fastenings allow the package to close and hold together perfectly without any use of glue, making the product more eco-friendly and in-line with Marks & Spencer’s sustainability plan.

The packaging design was shortlisted by M&S, earning me an internship with the brand, and is now due to feature in a publication about environmentally friendly packaging.


Client          Marks & Spencer
Services     Packaging, Graphic Design, Concept
Year            2013